Aries is an artist of many talents: rapper, singer, producer, director, graphic designer, illustrator. Using his creative chops to their full capacity, Aries drew and created his own album art, and he also kept a tight circle of collaborators in the creation of the music, having his own hand in the writing, producing, engineering, mixing and mastering of every song. Genre-defying artist and multifaceted creative Aries will bring his sophomore album Believe in Me, Who Believes in You to Prague.
Aries grew up in a musical household in Orange County, CA. He took influence from his Dad as a professional violinist, but his drive to pursue music seriously was sparked as much by his DVD collection as his musical upbringing. “As a kid I used to love watching Linkin Park’s live DVD’s. I was inspired by them to be on stage, so I worked backwards from there on how I could do it.” Aged 13, Aries started writing raps and teaching himself to produce beats, spending hours on end developing his artistry while his peers socialized. “I was good with all the cliques around school, I just didn’t feel the need to be part of them,” he recalls. “I stayed home and worked on music constantly, every single day.”
Taking an unconventional route to build a fan base, Aries put his self-taught production skills to use and launched a YouTube channel where he recreated the beats behind popular records in just two minutes. Aries would strategically select songs that were on the cusp of taking off, like Playboi Carti’s “Magnolia” and Lil Uzi Vert’s “XO Tour Llif3,” and soon his clips were racking up millions of views. However, this was just a means to an end. “The YouTube channel was really just a platform I wanted to build so I had an audience to share my own music with” Aries states. “Once my subscriber count started to rise, I knew I was onto something.”
“The overriding feeling that I like to create in my music is nostalgia,” he says about his songwriting process. “But I still want my music to sound like nothing else.”
In 2019, Aries independently released his self-written and self-produced debut album WELCOME HOME, which has gone on to accumulate over 200 million worldwide streams. Drawing out rabid crowds on tour, Aries sold out all 21 of his debut shows across North America & Europe, solidifying his status as one of the most in-demand new artists on the live circuit.
Stretching his creative output beyond just music, Aries also designed WELCOME HOME’s album artwork, directed the music videos, and subsequently launched his WUNDERWORLD brand following the album’s release, featuring his own clothing designs and illustrations. “I really enjoy any chance I get to be creative. I love designing and illustrating as much as making music,” states Aries.